Treat your mature business like a Startup.

Even though I have been in business since 2000 I still consider myself and my business like a startup.  Technology, people and new innovations are always changing and you have to make sure you always stay on top of them.  

I recently purchased a Colorado longboard company and found myself calling it a startup but It has been around since 2008.  It never got to really see the market and it had so much potential.  My husband, Jay Modglin and I decided to buy this company because we love business and new challenges.  We saw the potential to grow this company but we also saw that it is part of a cool creative culture and we were excited to be a part of it. 

We never longboarded but I been snowboarding for over 20 years, Jay used to surf and snowboard and we both skateboarded when we were kids.  So we thought how hard could it be!  So we decided to purchase the company and then started to learn how to longboard.  Surprisingly we jumped on and picked it up right away. 

So this brings me back to my post about treating your mature business like a startup.  Maybe you should always consider your business like a startup so you are always looking for what is new and innovative for your business.  If you keep doing the same thing the same way it may not get you infront of anyone new.  

Time is never wasted when absorbing, reading and learning about the world outside of your own market.  Remaining curious and devoting time weekly to expand your own perspective can pay off for your business.  You never innovate examining your own category and what your competitors are doing.  Push yourself outside your market comfort zone to inspire fresh thinking and new ideas. 

I sell and personally invest in real estate full time and I love what I do.  Purchasing this new Longboard company made me realize that I needed to look at my real estate business like a startup and make sure I am new and innovative all the time.  

So I have recently started this blog and looking to meet new and innovative people through it.

Go and be a startup again but don't forgot to also be a mature business and act like you've made it! 

Owners of LJ Longboards.jpg

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